Domestic Violence And Other Lifetime Disturbance - 1590 Words

Domestic violence and other lifetime disturbance can have significant mental health effects. Although symptoms often recover or decline with increased safety and social support, maltreatment may sometimes have longer-term health and mental health effects. The disturbing effects of abuse can affect an individual’s ability to access safety, restore from trauma, and to pursue lifetime goals. In addition to that, living with mental health disorders or addiction upsurges a person’s risk of experiencing abuse in the future. Experience to ongoing abuse can also intensify symptoms and affect recovery. During these traumatic events, there are organizations that could help lessen domestic violence such as: Illinois Coalition Against Domestic†¦show more content†¦For them to interact with their clients, they offer an open clinic and a hotline number for victims. Also, the mission and vision of this organization is: to eliminate, to promote, to ensure, to hold, and to encourage. There are specific and primary purposes of the organization. One of this is to postulate statewide leadership as the voice for survivors of domestic violence and the programs that serve the victims. Then they would change the central social attitudes and foundations that promote, tolerate, or condone domestic violence. The last one is to ensure that women and children have the information of and access to all the services and opportunities endeavoring to promote these services locally. One of these organizations is: The National Center on Domestic Violence, Trauma Mental Health. It offers training, care, and session to advocates, mental health and substance abuse benefactors, legal professionals, and representatives as they work to improve group and systems-level responses to the surviving victims and their children. Their work is for the survivor to defined and entrenched in principles of social justice. It is one of the four specialized center that also focuses children, adolescence, and a violated family. In addition to that, the National Center on Domestic Violence, Trauma Mental Health also offers training,

Having a Baby Through Assisted Reproductive Technology Essay

Conceiving a baby can be easy for some couples and difficult for others. In fact, some couples can do so naturally and others may need some professional help or even to the point where adoption is the only possibility available. When given the option of professional help, we need to look at the big picture and think about the moral, immoral and ethical part of this delicate subject. However, while it may be difficult for some couples to conceive a baby, there are many methods that can possibly work and that’s when ART (Assisted Reproductive Technology) becomes a great part of it. As far as the moral and ethical part, some people would disagree to this new technology such as IVF (in vitro fertilization), surrogacy, egg transfer,†¦show more content†¦Sarah is willing to do whatever it takes to become a mother. She believes that as long as she is happy and her husband is supporting her idea; the way of conception will not matter. The option of surrogacy conflicts with t he Kantian theory in reference to treating the surrogate mother as merely a means to an end versus an end in itself. For example, the motive Sarah has is to use the surrogate mother to carry her child for nine months so that Sarah and Jim may get what they want, which is a biological child. This being said, the surrogate mother is only viewed as a tool to Sarah and Jim and not necessarily as a sentient being. On the other hand, her husband is not willing to support her decision. In fact, he makes his decision based on Contractarianism’s theory. He believes that as long as they are both cooperating with each other and putting their maximum effort conceiving a child will be accomplished. Jim’s idea of conceiving a child is by using the method of superovulation therapy. He believes that sometimes infertility can be treated with a superovulation therapy, instead of having a surrogate bearing his child. In this case, Sarah will be treated with medications to increase the amount of eggs she ovulates every month. From there on, intrauterine insemination is performed. Given the couple’s different points of view, the topic becomes a little controversial. For instance, Sarah wants a surrogate to carry the child for nine months; while Jim wantsShow MoreRelatedBrief Description Of Technology And Assisted Reproductive Technology1453 Words   |  6 PagesBrief description of technology Assisted Reproductive Technology (ART) refers to the technology  used to assist human  reproduction  for individuals who are infertile (inability to conceive after trying for at least 12 months). Assisted Reproductive Technologies are categorized as HardwareThere are a variety of assisted reproductive technologies that are used to help couples reproduce: †¢ In vitro fertilization (IVF) – this is fertilization outside of the body. IVF is the most effective and the mostRead MoreVitro Fertilization Vs. 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IVF is one of the most popular assisted reproductive technologies allowing couples facing infertility caused by damaged or blocked fallopian tubes to have a child (Zhu 2009). Many individuals who cannot conceive are looking for alternatives in childbearing (IVF 2016). This essay will discuss the hist oryRead MoreThe Invention Of Designer Babies1257 Words   |  6 Pagespotential to genetically modify embryos has created controversy whether this procedure if ‘morally correct.’ ‘Designer babies’ have been created by screening embryos for genetic diseases. However, ‘Designer babies’ has also been used to contain selected desired qualities such as eye colour, hair colour and skin complexion. The question remains, â€Å"where is the line drawn for ‘designer babies?’† In Vitro Fertilisation â€Å"In Vitro Fertilisation (IVF) is a procedure in which eggs (ova) from a woman s ovaryRead MoreThe Genetic Modification Of Humans993 Words   |  4 Pagesfor acknowledging its beneficial purposes. Although the scientific explanations are intricate, the definitions can be generalized for easier understanding. Competently, it is known that genetic code, genes, is directly inherited from parents to babies through deoxyribonucleic acid, commonly known as DNA. â€Å"DNA is two strands, connected by repeating molecules, which form a spiral shape latter which composes genetic information† (Koth). This DNA strand incorporates, what we as humans, are made of and

Write An Essay About The Consumer Relationship And Behavior

Question: Write an essay about the consumer relationship and behavior. Answer: Overview Communication in the existing market place is one of the most important factors in corporate functioning. For maintaining the continuous growth in existing competitive business environment, regular communication with its stakeholders is an essential step. Customers are the significant parameters of the corporate marketplace. As a marketing manager of a lifestyle caf based in Kuala Lumpur, Malaysia, it can be asserted that the customers are the key building blocks of such kind of service provider businesss profit. According to the present scenario of corporate competition, every caf delivers more or less same kind of products. Subsequently, the differentiation is highlighted from the area of physical evidences in service environment. This specific physical evidence of cafs service environment is directly related with the customers. Customers feedback and effective communication help at the time of business expansion, franchise programs along with gaining an understanding regarding the need of the business as well (Parvatiyar Sheth 2001). In order to expand the business and to open almost eight retail branches of lifestyle caf throughout Kuala Lumpur metro area, the business needs to focus on a franchise program along with strengthening the customer relationship first. This essay is based on the perception of a marketing manager of lifestyle caf and includes an in-depth literature survey on the importance of customers feedback, incorporation of IDIC model to improve the customer relationship, and certain programs that can assist to understand the customers behavior. Literature Survey on the Importance of Customers Feedback According to Torokoff (2006), feedback is the proof of development and continuous growth of a business. Organizational goals rest on the factor of profit maximization through implementations of strategic business ideas. These business thoughts are developed towards a practical perspective through the efficient intellectual capital incorporation within the existing operations of the respective firm. Torokoff (2006) also asserted that intellectual capital mainly includes the organizational learning and the effective feedbacks of its stakeholders. In respect of the organizational learning process, Mets (2002) depicted that it is a cognitive mapping, wherein learning originates from the organizational external as well as internal environment. In this context, Mets (2002) asserted about a basic framework of organizational development through effective feedback. From this framework, it is evidently illustrated that the feedback system plays a significant part in the organizational developm ent as well as both are having a mutual impact on each other. In respect of the mutual impact, Georgievska (2007) stated that communication is a return message of certain service or products. There are always two parties involved in the feedback system; feedback provider and taker. One is providing the service or product for the feedback and the other one is offering feedback about it. This feedback is most effective one for the service providers because through the feedback system they are able to gain a comprehensive idea about their provided service or product. Oja (2010) supported this fact and commented that it is easier to rectify the gaps within the provided services or products through the feedback system. According to Hearst Newspapers, LLC (2016), feedback also helps in launching new products or services within market. Simultaneously, for expanding the business or enhancing the existing customer relationship along with creating new customer base, a large number of corporate firms utilize several marketing research surveys to collect the information about the customers. At times, these information collecting surveys include customer feedback as well to know their perceptions. According to Torokoff (2006), feedback is a regular development process for the modern corporate firms, through which it is capable to gain an in-depth understanding about a newly launched or existing product or service in terms of whether it is ready for the marketplace or not. Customer feedback is one the best sources through which corporate firms are able to know about the customers requirements and tastes. Specifically, when a corporate firm introduces new products in the market then the customers feedback is the most important factor for profitable business. With the assistance of customers feedback, the modern corporate firms are able to gain knowledge regarding the features, flavors, and styles i.e. the requirements and expectation of the customer. In respect of this context, Hearst Newspapers, LLC (2016) reported that it is the only one process through which corporate firms can understand the products or service differentiation from the competitors products or services and identify the gaps. The modern firms distinguish their loyal customer base from the feedback reaction and take significant proceedings to attract new customers as well. Moreover, based on the customers feedback, the modern corporate firms can gain competitive advantages in the respective marketplace. From the perspective of functional approach, it has been emphasized that customers feedback is the manifest of the behaviors of firms employees towards the customers, which also determines the customers satisfaction level from the employees services (Hearst Newspapers, LLC, 2016). Besides the internal manifestation scenario, it also assists to identify the market trends along with technological advancements. Customers feedback program is one of the potential ways through which respective firms can get an idea about competitors technological improvements as well as significant threats in terms of price and quality from marketplace. If the customers feedback indicates that they prefer other firms as compared to the firm which is conducting the survey due to better quality, price or technological support, the respective firm should make necessary changes i n order to transform their overall operations for gaining utmost customer satisfaction (Hearst Newspapers, LLC, 2016). Based on these literature supports regarding the importance of customers feedback, as a marketing manager it can be determined that to launch new products or services from lifestyle caf, it needs to seek feedbacks from the customers. Moreover, to ascertain potential customers feedback, the caf first requires developing strong customer relationship. In order to augment the customer relationship, certain steps are required to be followed that are illustrated below. IDIC Model and Customer Relationship Customer relationship management is one of the core business strategies, which integrates the functions and generates values for the organization and the customers too. There are several models that can assist the business firm to collaborate with the customers for building an operational distinction, product and service leadership along with customer familiarity (Parvatiyar Sheth, 2001). In order to set up the relationship with the customers, on behalf of the managerial position, it requires to be accomplished through the IDIC model implementation. The model includes four basic steps, which are described in the following section: Figure: IDIC Model Source: (Marketing Information, 2015) Identify the Customers Individually: Before creating the relationship, it is essential to know each other. In respect of this statement, the lifestyle caf will be required to identify its actual customers and gain a comprehensive knowledge regarding them. For generating such database of existing customers, the caf require to have an information system wherein it segregates all the data about customers, their individual tastes and their visiting time span in the caf. Differentiate Each Customer from Another: Every customer is valuable for the business purposes and they have different tastes and preferences as well. If the business can value its customers preferences and behaviors, the ultimate result will be in favor the firm. Conversely, a negative turn of events can also happen due to disregarding customers behaviors. The lifestyle caf will segregate its customers in two significant bases such as value and requirements. Though the caf gives more value to its customers, the customers are also generating value for them. Furthermore, differentiation in customers needs makes the business profitable for caf, because serving as per the tastes of individual customer makes them satisfied and loyal as well. Interact with the Customers: Relationship always depends on the communication between two parties, who are mutually ready to interact with each other along with sharing the individual conceptions. Moreover, it would facilitate the set forth a clear blueprint regarding the firms understanding about the customers expectations and their relationship with the product or service, through which the caf will be able to find out the key success drivers of its continuous profitability. For the caf, interaction must be cost effective but intense in order to reciprocate the market needs. Customize for Customers: Customization is the word that has the power to increase the business profitability of an organization. Through understanding the requirements of every customer, if the firm presents products and services as per their choices, it will be able to add value to the customers behaviors along with the firms presentation as well. Customization is required to be adopted for the lifestyle cafs future expansion and franchise program because it will reflect an in-depth interaction with the customers and will enable it to transform and channelize its operations according to their values and requirements along with enhancing the chance of profitable business (Sphan, 2015; Gordon, 2013). Based on the IDIC model, it is quite apparent that the lifestyle caf will need to implement certain steps for gaining utmost customer relationship and comprehensive interaction. For further business expansion process, it is the most crucial factor for the caf. At the time of arranging the steps, the caf will need to concentrate on each of the steps to eliminate the gaps and evade the failure. Plans for Understanding the Customers Behaviors Customers behaviors are typically replicated through their buying behaviors. Customers buying behaviors are often influenced by the initial impressions that they derive of a particular product of service. At times, this influence comes from their peers groups via the internet. Now, people are connected with each other through the internet, hence it is the best way to reach the customers and develop knowledge about them. Here are certain possible processes through which the lifestyle caf will able to reach its customers accordingly. Search Engine Optimization: It is one of the internet marketing strategies that can be utilized for generating connection with the customers for future business prospects and sustainability. There are several search engines present in existing web networking process such as Google and Yahoo among others. Through these networking sites, the lifestyle caf can easily connect with the customers. The caf can also open its own official website for its customers. It will be a great opportunity for the caf to attract the customers and maintain the growth (Lee, 2015; Spais, 2010). Social Media Traffic: Social media is recognized as one of the most prominent networking platforms in the modern day purview. Almost every person nowadays has their social media accounts in several social networking sites such as Twitter, Facebook, and LinkedIn among others. Hence, it is one of best ways to directly connect with the customers and collect their feedbacks. Besides, the caf can also operate through a Facebook page or a Twitter and LinkedIn account for connecting with a large number of people through sharing information, pictures and updates. This process will be able to deliver huge prospects for the lifestyle caf to get the attention of new customers and build relations with them (Management Association Information Resources 2015). Content Marketing: It is an enhanced marketing strategy through which corporate firms are able to present a specific content to its customers. These content pages are enriched with information and adequate relevancy to attract the target customers. Moreover, this process is also applicable as the customer retention strategy. From the perspective of a marketing manager, it can be inferred that content marketing is a trendy process in the present global marketplace. If the lifestyle caf needs to attract a large number of customers at a time through the internet, content marketing can be one of the best ways (Brito, 2013; Close, 2012). Summary The essay has highlighted an important factor of marketing scenario namely consumer relationship and behavior. In order to get the relevant knowledge regarding the stated fact, a literature survey on the importance of customer feedback and relationship with the corporate firm has been conducted. Accordingly, a comprehensive idea to lifestyle caf for creating potential relationships with customers has been provided. References Brito, M 2013, Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships, Que Publishing, US. Close, A 2012, Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail, Routledge, UK. Georgievska, A 2007, The feedback, Comunication, The Importance of Feedback and A Study Research on the Rating of the Two Courses Advanced Fife Support and Emotional Management in the Areas of Emergency, pp. 43-55. Gordon, I 2013, Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, John Wiley Sons, US. Hearst Newspapers, LLC 2016, Business Technology Customer Support, Viewed 9 July 2016, Lee, A. Y 2015, Handbook of Culture and Consumer Behavior, Oxford University Press, UK. Lee, E 2013, The Consumers, Impacts of Social Media on Consumer Behavior. Decision Making Process, pp. 11-23. Management Association Information Resources 2015, Social Media and Networking: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications, IGI Global, US. Marketing Information 2015, Models Of CRM (Customer Relationship Management), Mets, T 2002. Learning-based strategic development framework: implementation in Estonian company, Management of Organizations: Systematic Research, pp. 83-93. Oja, P 2010, Significance of Customer Feedback, An Analysis of Customer Feedback Data, 2-40. Parvatiyar, A Sheth, J, N 2001, Customer relationship management: emerging practice, process, and discipline, Journal of Economic and Social Research, vol. 3, iss. 2, pp. 1-34. Rani, P 2014, Factors influencing consumer behavior, Int.J.Curr.Res.Aca.Rev. vol. 2, iss. 9, pp. 52-61. Spais, G S 2010, Search Engine Optimization (SEO) as a dynamic online promotion technique: the implications of activity theory for promotion managers, Innovative Marketing, vol. 6, iss. 1, pp. 7-15. Sphan, N 2015, Customer Relationship Management Strategies in the Digital Era, IGI Global, US. Torokoff, M 2006, Introduction, The Importance of Feedback in the Organisations Development Process, pp. 1-12.

Johnson and Johnson Case Study

Table of Contents List the Alternatives Analyze the alternatives in the case Recommendations Works Cited Johnson and Johnson being one of the largest pharmaceutical companies in United States, has experienced growth within its’ various sections. The firm hasn’t been so much affected by the expiry of patents on drugs since it took the necessary precautions and still experiences high sales. The new manager of JJ has the challenge of maintaining the high level of sales during his tenure (Johlke and Duhan 265-267). The company faces new rivalry from the market that has seen its sales slowing down.Advertising We will write a custom essay sample on Johnson and Johnson Case Study specifically for you for only $16.05 $11/page Learn More Its’ new invention, drug-coated stent, has been held for a long time by the Food and Drug Administration and possibly will face fierce competition from Boston Scientific Corporation whose stent is preferr ed in the market. This is because JJ stent is highly priced and medical personnel say that its’ use is so much involving as compared to the rest. The rate at which the company acquires assets has also declined over the past few years (Barret 177-182). List the Alternatives The firm has to embark on increasing the rate of acquiring assets and building of small businesses. These business enterprises must be given full independence on strategy implementation and financial control. Instead of waiting for the approval of one drug, Waldo should drive the company towards scientific advancement that will enable innovation of other drugs. Besides dealing with drugs, the company should look into how they can also produce other medical devices. Good communication network should be established between the firm and its constituent businesses. This should be for accountability purposes and enhancement of all the company’s operations (Kohli 53-8). Analyze the alternatives in the case The firm only managed to buy fifty two businesses over a period of ten years. This is not convincing since its below the expectations of a big company such as JJ. Improvement in the research and development will enable the company to expand its capacity to accommodate more employees and also improving on its ability to produce quality products. Currently the company employs approximately nine thousand three hundred scientists within its labs (Barret 177-182). Forming partnership with other related companies will interfere with JJ independent nature that it has enjoyed for several years. The increased sales from the sale of brand will mean that the company commands a big percentage of the customer base (Cravens and Piercy 2009). The firm needs to work on the projects that will enable it offer extra services and enable them reduce on the cost of production. This might as well be linked to the company’s’ researchers working on an invention that enables easy prediction an d identification of those suffering from certain diseases like cancer.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The brand of the company should also be designed to depict the firm’s scientific nature; this will assist in luring consumers hence promoting the products sales (Grà ¶nroos 3-12). The use of this idea was practically experimented in the year 2002 and the results were positive since the sales increased by 4.9% from the year 2000 (Barret 177-182). Recommendations In order to improve on its research and development programs, JJ should form partnership with other related companies since it will help in cost sharing and also improvement of drug output and quality. The manager needs to recruit aggressive sales personnel who will attack the market from every corner applying appropriately the elements of the market mix. This will ensure that their competitors are not given enough space to device new strategies. Works Cited Barret, Amy. â€Å"Staying on Top: Johnson and Johnson case Study†. Business week, May 6 (2003): 177-182 Cravens, David and Piercy, Nigel. â€Å"Strategic Marketing†. McGraw Hill. 9th edition. 2009. Grà ¶nroos, Christian. â€Å"Relationship Approach to Marketing in Service Contexts: The Marketing and Organisational Behavior Interface†. Journal of Business Research, Vol. 20, (1982): 3-12. Johlke, Mark and Dale Duhan. â€Å"Testing Competing Models of Sales Force Communication†. Journal of Personal Selling Sales Management. Vol. 21 (4), (2000): 265-277. Kohli, Jaworski. â€Å"Market orientation: Antecedents and consequences†. Journal of Marketing, 57, (3) (1993): 53-81.Advertising We will write a custom essay sample on Johnson and Johnson Case Study specifically for you for only $16.05 $11/page Learn More This essay on Johnson and Johnson Case Study was written and submitted by user Keira Reid to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Nathaniel Isaacs, Descriptions of Shaka and the Zulu Military Essays

Nathaniel Isaacs, Descriptions of Shaka and the Zulu Military Essays Nathaniel Isaacs, Descriptions of Shaka and the Zulu Military Essay Nathaniel Isaacs, Descriptions of Shaka and the Zulu Military Essay Name: Course: Lecturer: Date: Nathaniel Isaacs, Descriptions of Shaka and the Zulu Military From the introduction of Nathaniel Isaacs’ passage, it shows that Shaka had seized and consolidated his power when it mentions that he spent some years in Kwazulu where he fought alongside his military. It shows that, for the time he was there, Shaka was already the reigning king within the Zulu kingdom. He fought alongside his military in conquering other tribes. Isaacs provides an account of his military actions that prove this fact, showing how he went to strengthen his powers by having a stronger military. Additionally, the fact that he kept espionage shows that he was seeking to consolidate his power all the time. He sought information about the tribes around him to know the strengths, including those that were independent and the tributary, as well. This allowed him to attack other tribes with ease without finding surprises or being easily discovered. In addition to the wars he engaged in, Isaacs provides the cases of executions that took place as a way of ensuring coop eration and warning those who questioned his rule. Isaacs may not have been able to explain about the context of the contested succession considering the discreteness emphasized by Shaka. Even his chiefs did not know where the next action would be until the eve of the war. In several of the passages considering the audience this account was meant for, a lot of exaggeration can be identified. The first one can be found in the passage that he describes the eve of going to war, â€Å"in which he (Shaka) seemed to indulge with as much savage delight as the tiger with its prey,† (Isaacs 208). He goes further to describe with as much exaggeration the reaction in his eyes, limbs and the whole of his body, suggesting that it seemed pleasurable. This would only mean that he was happy to kill some of his people even without genuine reason considering one does not require reason to engage in pleasurable activities. He further describes him as a giant that got no reason, a being in a human form, and a monster as well amongst other inhuman descriptions with too much emphasis. Another exaggeration is in the emphasis of his discreteness where even the next chief to him in line did not know where the war might take place. This means that they are informed a night before the action. In these eves, the warriors are supposed to know the route and the plan laid by Shaka himself. This also means the plan of attack is made by one person who has not even seen the place itself but relies on information gathered by spies (Isaacs 210). This is some bit of an exaggeration to emphasize on the discreteness of Shaka in his warfare. Further, an exaggeration is shown where he describes Shaka as a soul that is engrossed by war and does not allow any interaction with the Europeans. This is exaggerated considering that Isaacs was a European but earned a chance to fight along Shaka’s military. Probably this was meant to evoke some reaction from the British, who might have had an interest in the area. According to Isaacs, the area was not frequented, but he saw a Portuguese in the area captured by Shaka. This means that, despite the area being unfrequented, there were Europeans arriving in the area. Additionally, he had come to search for some British sailors who were in a shipwreck. This shows that there were people visiting the area on their ways to other parts of the world. The fact that Shaka knew something about the outside world showed there had been visitors within that area in previous years. Suggesting the region was wild, he probably meant it was not developed but obviously had its people.

Gifted Education-Instructional strategies for nurturing creativity Assignment

Gifted Education-Instructional strategies for nurturing creativity - Assignment Example Gifted children have higher IQ, and in order to be motivated, they require issues that are challenging, as they will provide enough incentive to succeed and excel. Provision of challenging assignments and tasks as well as examination will be a sound motivator for the gifted children, as it will test their knowledge. Children, especially gifted ones, love rewards in nature. The rewards should be used as a motivator to increase the interest of the children in a task and strengthen their creative ability. Rewards, such as recognition and analytic books for example, are bound to increase their interest. These children are not good at social behavior, and hence in a bid to seek a motivator, flexibility should be employed to have a motivator that does not require them to interact often with people. It should be flexible enough not to bring discomfort or make the child further lose interest. In order to pique their interest, gifted children require a motivator that is complex, where they will be expected to use a series of analytical skills to find solutions (Selby, Shaw, & Houtz, 2005). Their incentive should also be complex to occupy them and further increase their interest. The more the task is complex, the more the interest. Gifted children are risk takers, and their thrill comes from taking huge risks in any endeavor and being able to succeed. By providing tasks that involve taking risks even to a smaller extent, their interests will have been alerted and hence they will be motivated intrinsically and extrinsically. Curiosity is in the nature of children, but the more gifted they are, the higher their curiosity. A challenging and complex task increases their curiosity a notch above, and this in turn sparks their interest in the issue being discussed or presented, and hence the motivation which in this case will be intrinsic. The other characteristic of gifted children, which is bound to ensure

Strategies Embraced by Williams-Sonoma Company Case Study - 31

Strategies Embraced by Williams-Sonoma Company - Case Study Example The current policies embraced by Williams-Sonoma are increasingly becoming outdated. Till now, these strategies have been successful in increasing the business growth level within the company. Competition keeps growing day by day, and new companies are launched daily within the retail market industry. According to information from the case study, Williams-Sonoma has many market competitors who specialize in similar products(Rouse, 2010). Different companies are also adopting different strategies to distribute their products due to the adoption of new technological advancements. So, it is obligatory for Williams-Sonoma to adopt new strategies if they want to sustain their position in the retail market. If the company decides to maintain its current strategies, business competitors are likely to triumph over them by adopting the latest technologies, and strategies. Competing companies need an adequate competitive advantage in order to outperform each other. Without such strategies, performance may decline due to the various challenges experienced in an extremely competitive business. A company that updates its database regularly to accommodate after sale services attract potential buyers. For this reason, it is necessary for Williams-Sonoma to develop, and implement innovations if they expect to maintain their current market position and attain higher levels of business growth. The strategies used by Williams-Sonoma are very efficient, and I would adopt them if I were the CEO. By implementing these strategies, I would grow and enhance the success of the business. But, I would focus more attention towards expanding the international market rather than the US market alone. At the moment, Williams-Sonoma underestimates the potential of other markets in enhancing their business success. I believe the idea of expanding the market scope would benefit the company. I would also encourage more use of the modern telecommunication systems, and the Internet to broaden the market scope to other parts of the world.