Strategies Embraced by Williams-Sonoma Company Case Study - 31

Strategies Embraced by Williams-Sonoma Company - Case Study Example The current policies embraced by Williams-Sonoma are increasingly becoming outdated. Till now, these strategies have been successful in increasing the business growth level within the company. Competition keeps growing day by day, and new companies are launched daily within the retail market industry. According to information from the case study, Williams-Sonoma has many market competitors who specialize in similar products(Rouse, 2010). Different companies are also adopting different strategies to distribute their products due to the adoption of new technological advancements. So, it is obligatory for Williams-Sonoma to adopt new strategies if they want to sustain their position in the retail market. If the company decides to maintain its current strategies, business competitors are likely to triumph over them by adopting the latest technologies, and strategies. Competing companies need an adequate competitive advantage in order to outperform each other. Without such strategies, performance may decline due to the various challenges experienced in an extremely competitive business. A company that updates its database regularly to accommodate after sale services attract potential buyers. For this reason, it is necessary for Williams-Sonoma to develop, and implement innovations if they expect to maintain their current market position and attain higher levels of business growth. The strategies used by Williams-Sonoma are very efficient, and I would adopt them if I were the CEO. By implementing these strategies, I would grow and enhance the success of the business. But, I would focus more attention towards expanding the international market rather than the US market alone. At the moment, Williams-Sonoma underestimates the potential of other markets in enhancing their business success. I believe the idea of expanding the market scope would benefit the company. I would also encourage more use of the modern telecommunication systems, and the Internet to broaden the market scope to other parts of the world.