Johnson and Johnson Case Study

Table of Contents List the Alternatives Analyze the alternatives in the case Recommendations Works Cited Johnson and Johnson being one of the largest pharmaceutical companies in United States, has experienced growth within its’ various sections. The firm hasn’t been so much affected by the expiry of patents on drugs since it took the necessary precautions and still experiences high sales. The new manager of JJ has the challenge of maintaining the high level of sales during his tenure (Johlke and Duhan 265-267). The company faces new rivalry from the market that has seen its sales slowing down.Advertising We will write a custom essay sample on Johnson and Johnson Case Study specifically for you for only $16.05 $11/page Learn More Its’ new invention, drug-coated stent, has been held for a long time by the Food and Drug Administration and possibly will face fierce competition from Boston Scientific Corporation whose stent is preferr ed in the market. This is because JJ stent is highly priced and medical personnel say that its’ use is so much involving as compared to the rest. The rate at which the company acquires assets has also declined over the past few years (Barret 177-182). List the Alternatives The firm has to embark on increasing the rate of acquiring assets and building of small businesses. These business enterprises must be given full independence on strategy implementation and financial control. Instead of waiting for the approval of one drug, Waldo should drive the company towards scientific advancement that will enable innovation of other drugs. Besides dealing with drugs, the company should look into how they can also produce other medical devices. Good communication network should be established between the firm and its constituent businesses. This should be for accountability purposes and enhancement of all the company’s operations (Kohli 53-8). Analyze the alternatives in the case The firm only managed to buy fifty two businesses over a period of ten years. This is not convincing since its below the expectations of a big company such as JJ. Improvement in the research and development will enable the company to expand its capacity to accommodate more employees and also improving on its ability to produce quality products. Currently the company employs approximately nine thousand three hundred scientists within its labs (Barret 177-182). Forming partnership with other related companies will interfere with JJ independent nature that it has enjoyed for several years. The increased sales from the sale of brand will mean that the company commands a big percentage of the customer base (Cravens and Piercy 2009). The firm needs to work on the projects that will enable it offer extra services and enable them reduce on the cost of production. This might as well be linked to the company’s’ researchers working on an invention that enables easy prediction an d identification of those suffering from certain diseases like cancer.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The brand of the company should also be designed to depict the firm’s scientific nature; this will assist in luring consumers hence promoting the products sales (Grà ¶nroos 3-12). The use of this idea was practically experimented in the year 2002 and the results were positive since the sales increased by 4.9% from the year 2000 (Barret 177-182). Recommendations In order to improve on its research and development programs, JJ should form partnership with other related companies since it will help in cost sharing and also improvement of drug output and quality. The manager needs to recruit aggressive sales personnel who will attack the market from every corner applying appropriately the elements of the market mix. This will ensure that their competitors are not given enough space to device new strategies. Works Cited Barret, Amy. â€Å"Staying on Top: Johnson and Johnson case Study†. Business week, May 6 (2003): 177-182 Cravens, David and Piercy, Nigel. â€Å"Strategic Marketing†. McGraw Hill. 9th edition. 2009. Grà ¶nroos, Christian. â€Å"Relationship Approach to Marketing in Service Contexts: The Marketing and Organisational Behavior Interface†. Journal of Business Research, Vol. 20, (1982): 3-12. Johlke, Mark and Dale Duhan. â€Å"Testing Competing Models of Sales Force Communication†. Journal of Personal Selling Sales Management. Vol. 21 (4), (2000): 265-277. Kohli, Jaworski. â€Å"Market orientation: Antecedents and consequences†. Journal of Marketing, 57, (3) (1993): 53-81.Advertising We will write a custom essay sample on Johnson and Johnson Case Study specifically for you for only $16.05 $11/page Learn More This essay on Johnson and Johnson Case Study was written and submitted by user Keira Reid to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Nathaniel Isaacs, Descriptions of Shaka and the Zulu Military Essays

Nathaniel Isaacs, Descriptions of Shaka and the Zulu Military Essays Nathaniel Isaacs, Descriptions of Shaka and the Zulu Military Essay Nathaniel Isaacs, Descriptions of Shaka and the Zulu Military Essay Name: Course: Lecturer: Date: Nathaniel Isaacs, Descriptions of Shaka and the Zulu Military From the introduction of Nathaniel Isaacs’ passage, it shows that Shaka had seized and consolidated his power when it mentions that he spent some years in Kwazulu where he fought alongside his military. It shows that, for the time he was there, Shaka was already the reigning king within the Zulu kingdom. He fought alongside his military in conquering other tribes. Isaacs provides an account of his military actions that prove this fact, showing how he went to strengthen his powers by having a stronger military. Additionally, the fact that he kept espionage shows that he was seeking to consolidate his power all the time. He sought information about the tribes around him to know the strengths, including those that were independent and the tributary, as well. This allowed him to attack other tribes with ease without finding surprises or being easily discovered. In addition to the wars he engaged in, Isaacs provides the cases of executions that took place as a way of ensuring coop eration and warning those who questioned his rule. Isaacs may not have been able to explain about the context of the contested succession considering the discreteness emphasized by Shaka. Even his chiefs did not know where the next action would be until the eve of the war. In several of the passages considering the audience this account was meant for, a lot of exaggeration can be identified. The first one can be found in the passage that he describes the eve of going to war, â€Å"in which he (Shaka) seemed to indulge with as much savage delight as the tiger with its prey,† (Isaacs 208). He goes further to describe with as much exaggeration the reaction in his eyes, limbs and the whole of his body, suggesting that it seemed pleasurable. This would only mean that he was happy to kill some of his people even without genuine reason considering one does not require reason to engage in pleasurable activities. He further describes him as a giant that got no reason, a being in a human form, and a monster as well amongst other inhuman descriptions with too much emphasis. Another exaggeration is in the emphasis of his discreteness where even the next chief to him in line did not know where the war might take place. This means that they are informed a night before the action. In these eves, the warriors are supposed to know the route and the plan laid by Shaka himself. This also means the plan of attack is made by one person who has not even seen the place itself but relies on information gathered by spies (Isaacs 210). This is some bit of an exaggeration to emphasize on the discreteness of Shaka in his warfare. Further, an exaggeration is shown where he describes Shaka as a soul that is engrossed by war and does not allow any interaction with the Europeans. This is exaggerated considering that Isaacs was a European but earned a chance to fight along Shaka’s military. Probably this was meant to evoke some reaction from the British, who might have had an interest in the area. According to Isaacs, the area was not frequented, but he saw a Portuguese in the area captured by Shaka. This means that, despite the area being unfrequented, there were Europeans arriving in the area. Additionally, he had come to search for some British sailors who were in a shipwreck. This shows that there were people visiting the area on their ways to other parts of the world. The fact that Shaka knew something about the outside world showed there had been visitors within that area in previous years. Suggesting the region was wild, he probably meant it was not developed but obviously had its people.

Gifted Education-Instructional strategies for nurturing creativity Assignment

Gifted Education-Instructional strategies for nurturing creativity - Assignment Example Gifted children have higher IQ, and in order to be motivated, they require issues that are challenging, as they will provide enough incentive to succeed and excel. Provision of challenging assignments and tasks as well as examination will be a sound motivator for the gifted children, as it will test their knowledge. Children, especially gifted ones, love rewards in nature. The rewards should be used as a motivator to increase the interest of the children in a task and strengthen their creative ability. Rewards, such as recognition and analytic books for example, are bound to increase their interest. These children are not good at social behavior, and hence in a bid to seek a motivator, flexibility should be employed to have a motivator that does not require them to interact often with people. It should be flexible enough not to bring discomfort or make the child further lose interest. In order to pique their interest, gifted children require a motivator that is complex, where they will be expected to use a series of analytical skills to find solutions (Selby, Shaw, & Houtz, 2005). Their incentive should also be complex to occupy them and further increase their interest. The more the task is complex, the more the interest. Gifted children are risk takers, and their thrill comes from taking huge risks in any endeavor and being able to succeed. By providing tasks that involve taking risks even to a smaller extent, their interests will have been alerted and hence they will be motivated intrinsically and extrinsically. Curiosity is in the nature of children, but the more gifted they are, the higher their curiosity. A challenging and complex task increases their curiosity a notch above, and this in turn sparks their interest in the issue being discussed or presented, and hence the motivation which in this case will be intrinsic. The other characteristic of gifted children, which is bound to ensure

Strategies Embraced by Williams-Sonoma Company Case Study - 31

Strategies Embraced by Williams-Sonoma Company - Case Study Example The current policies embraced by Williams-Sonoma are increasingly becoming outdated. Till now, these strategies have been successful in increasing the business growth level within the company. Competition keeps growing day by day, and new companies are launched daily within the retail market industry. According to information from the case study, Williams-Sonoma has many market competitors who specialize in similar products(Rouse, 2010). Different companies are also adopting different strategies to distribute their products due to the adoption of new technological advancements. So, it is obligatory for Williams-Sonoma to adopt new strategies if they want to sustain their position in the retail market. If the company decides to maintain its current strategies, business competitors are likely to triumph over them by adopting the latest technologies, and strategies. Competing companies need an adequate competitive advantage in order to outperform each other. Without such strategies, performance may decline due to the various challenges experienced in an extremely competitive business. A company that updates its database regularly to accommodate after sale services attract potential buyers. For this reason, it is necessary for Williams-Sonoma to develop, and implement innovations if they expect to maintain their current market position and attain higher levels of business growth. The strategies used by Williams-Sonoma are very efficient, and I would adopt them if I were the CEO. By implementing these strategies, I would grow and enhance the success of the business. But, I would focus more attention towards expanding the international market rather than the US market alone. At the moment, Williams-Sonoma underestimates the potential of other markets in enhancing their business success. I believe the idea of expanding the market scope would benefit the company. I would also encourage more use of the modern telecommunication systems, and the Internet to broaden the market scope to other parts of the world.     

Portfolio Management Plan Essay Example | Topics and Well Written Essays - 500 words

Portfolio Management Plan - Essay Example Any external or internal factor of communication or dealings may allow the employee to be distracted from the current task assigned. The performance of the organization would be affected if Employee Y is distracted with multiple tasks. Employee needs to work upon the emotions and be engaged to the task assigned. Employee Z needs to be strictly monitored as it has been observed that he does not have a good ethical background and has the potential of violating the rules and regulations of the organization. Employee should be observed under the manager and should not be given any vital task of the organization (Woods, 2003). The performance of the organization would be affected negatively if employee Z performs unsupervised. Employee Z needs to also work upon controlling emotions and focus on being satisfied with the job rather than opting for unethical work practices. Other additional assessments that can be recommended for the employees are firstly the Employee Passion Survey. This survey would allow the organization to depict the level of passion that employees have for performing the job roles at the firm. The results of this survey would allow the organization to determine the needs of the employees, the level of passion persisting in the employee, the level of trust that needs to be build by the organization and employee for better productivity of the firm. The second assessment that can be conducted for the employees is the Team Alignment Survey. This survey would allow the organizations to determine the ability of the employees to work in teams and to what extent are the teams aligned in achieving the goals and objectives for the firm. Trust and alignment are two elements that need to be present for teams to become successful and perform successfully for the firm. Specifically employee X can take up assessments such as What’s my basic Personality? and How Involved I am in

Changing The American Language :: essays research papers

My brother and i are alike in that we both often have very strange dreams. A couple of months back, he dreamed that he was driving in Mexico with his best friend Jacob, when he got pulled over by the Mexican police. When asked if he was drunk, he replied with, "Of course not, sir. I dislike drunk drivers. I disapprove of drunk drivers. I discringe drunk drivers." Hearing this, the police simply let him go. As he was driving away, however, Jacob turned to him and said, "Dude...discringe?" After reciting this story to me the next morning, he asked, "Amber...is discringe a word?" When i told him that it wasn't, he decided that from then on it would be, and ever since has been using it as part of his everyday vocabulary. After hearing him use this made-up word as if it were real for awhile, I realized that he was right. Discringe, although not a real part of the English vocabulary, ought to be a real word, as should many other expressions used in everyday vernacular. There simply aren't enough words to express the many varying and complex emotions we have. Because of the fact that it would add to the creativity of our language, help students differentiate between proper and improper grammar styles, and let us express ourselves in ways that before were very difficult to achieve, the English language ought to be revised to accommodate the changing needs of our society.From "spanglish" to ebonics, the English language is constantly being manipulated into all sorts of different forms to best suit its purpose. This is part of what makes the American culture so unique. Our language comes from three basic sources: what was brought over from the mother country, England, during settlement a mix of different languages and cultures all brought together into what is called the "melting pot" of American society and lastly, experiences and social reforms brought about by the ever-changing needs of a growing country. The third reason, however, has largely been neglected by professors and bureaucrats alike as a viable source of new vocabulary. Although many terms that are commonly used in everyday speech are perfectly functional as well as able to express their intended purpose, they simply are not acknowledged as part of what is considered to be "proper" grammar. For instance, the term "How are you doing?" has evolved into "How are you," then to "What's up," and finally the phrase commonly being used on the streets today, " Å’Sup?

Fast Food and Obesity Essay

Now a days, fast food is becoming a cheap and yet a popular way for people who are too busy to cook. But the cheap price of the fast food is nothing in comparison to the true price that these people are paying. Every 4 out of 10 adults in the USA will become obese in the next 5 years if they keep eating this food the way they are. Eating fast food like this is causing major health risks. Since this food is so cheap, it makes it convenient for people to go out and get food instead of staying home to cook. In addition, fast food companies are trying to target kids. If the companies get to the kids at a young age, they will get hooked on the food. Because of all this, people need to stop eating fast food before it gets out of hand. This fast food world has spread tremendously around the globe, and obesity has shortly followed. In addition to this it has also brought heart disease, arthritis, diabetes and many other types of illnesses. Fast food isn’t only making people fatter, but its also increasing people’s chances of obtaining type two diabetes. People’s muscles and fat cells that have type two diabetes lose the ability to take in a sugar called glucose from their blood. The glucose builds up and reaches very high levels and because of this they get damage to the eyes, neuropath (loss of feeling), kidney disease and heart disease. Most of the people who have type two diabetes are obese or overweight. A long-term study between the link of fast food, obesity and diabetes were tested. It compared the people who would eat fast food at least twice a week to the people who ate it less than once a week. The results showed that the people who are more fast food gained about 10 pounds more then the people who are it less than once a week over a fifteen-year period. Eating fast food can cause many diseases such as Hypertension, Heart Disease, Cancer, Gall Bladder Disease and E. coli, which is one of the worst forms of food poisoning. E. Coli is spread through undercooked burgers and it is very difficult to cure. 4 % of the people who have this poison develop hemolytic uremic syndrome and close to 5 % of the kids who develop this die. E. Coli is now becoming the major reason for renal failure for American kids. People would rather spend their money on a cheap burger that tastes good compared to a burger that tastes just as good for six times the price. The great thing about fast food is that over these many years their products taste hasn’t changed. â€Å"The whole experience of buying fast food, has become so routine, so thoroughly unexceptional and mundane, that it is now taken for granted, like brushing your teeth or stopping for a red light.† Says Eric Schlosser, author of Fast Food Nation. Millions of people a day are buying fast food because it’s so convenient to get to. Today’s economy is also dropping and because of this going out to buy fast food has become easier to feed people’s families. Instead of a family going out to a restaurant to feed the family for 60 dollars, they can go to a fast food restaurant and spend about one third of that. These fast food restaurants are making a lot of money off this cheap food With the money they make, they spend some of it for advertising to grab people’s attention Since most kids watch TV they are the ones that are affected most by this McDonald’s spends billions of dollars on advertising each year. Most of the kids know Ronald McDonald more than they do their own president. Just about 30% of all children each day eat fast food according to a Harvard study. This is part of the reason why America is the fattest country in the world. According to Alan Green, on average, kids who eat fast food gain an extra 6 pounds in weight each year. â€Å" The numbers, though alarming, are not surprising since billions of dollars are spend each year on fast-food advertising directed at kids, â€Å" said lead author Dr. David Ludwig, director of the obesity program at children’s Hospital Boston. Borzekowski says that most people prefer the branded fries compared to unbranded fries and the same results were found about branded chicken nuggets and non-branded chicken nuggets. â€Å" Its no surprise that branding works,† says Borzekowski. In another test done by Borzekowski, they took two burgers from McDonalds and put one in a non branded wrapper, Borzekowski had the kids try both and astonishingly most kids tasted a difference in the two burgers. The majority of the preferred the McDonalds wrapped burger. McDonalds also finds ways of getting to the kids, because in Seminole County, the kids are rewarded with Happy Meals if the have a nearly perfect attendance or it they do well on their report cards. In fact, Stuart Elliot of the New York Times says that the Florida schools are â€Å"using children’s report cards to help stimulate sales { at McDonalds }.† Kids can get a number of Happy meal choices such as four chicken McNuggets, a Hamburger and small fries or a cheeseburger with apple dippers. These kids are being rewarded with fast food, which is part of the reason that they are becoming obese.